Sachdev’s “Digital Marketing 1e” is specifically tailored for undergraduate courses and can flexibly support certificate and graduate programs. The book comprises twelve chapters, beginning with three foundational ones that cover general aspects of digital marketing. The subsequent seven chapters delve into applying marketing theories and concepts alongside digital tools to effectively execute digital marketing strategies.
Key features include:
- Strategic and Analytical Approach: The content is firmly grounded in marketing theory, taking a strategic and analytical perspective, supported by global examples.
- Engaging Content: Chapters are designed to captivate students with sections like “Thinking about Global Digital Marketing,” “Legal and Ethical Issues,” “Privacy and Security Considerations,” and “Value Creation.”
- Current Tools and Trends: Emphasis is placed on the latest digital marketing tools, showcasing their application in today’s marketing landscape.
- Hands-on Exercises: Practical exercises are included, such as creating mock websites (using tools, not programming), developing Google search ad campaigns, and crafting social media and community content. The book also guides students towards industry certifications like Google Ads, Social Media, and Email Marketing.
- Support for Various Teaching Formats: The book supports diverse teaching formats through McGraw Hill’s Connect platform, offering a personalized reading experience with Smartbook, a range of test bank questions to reinforce learning, and Application-Based Activities that foster critical thinking and problem-solving skills in real-world scenarios.
This comprehensive approach ensures that “Digital Marketing 1e” not only educates students about digital marketing theory but also equips them with practical skills and industry-relevant knowledge necessary for success in the field.
1st Edition
1266143092 · 9781266143090
By Raj SachdevPrice: £56.99 100% discount
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